Pacific Union Acquires Premier Real Estate Marketing Firm The Mark Company

Pacific Union is thrilled to share the news that we have acquired San Francisco-based The Mark Company, the premier urban residential real estate marketing and sales firm in the Western United States. The acquisition gives our company a stronger foothold in the Bay Area’s new-home market and expands our geographic footprint on the West Coast.TMC_PUI sm

The acquisition, which is scheduled to close on Nov. 2, comes in response to growing buyer demand in large Western U.S. urban areas. While 30,000 new housing units are projected for San Francisco over the next 10 years, about six times that many are necessary to keep pace with intense demand. Similar market conditions exist in other major West Coast metropolitan areas.

“The accelerated growth of new condominium housing in the San Francisco, Seattle, and Los Angeles markets make this acquisition essential to Pacific Union’s vision for continued success,” says Pacific Union CEO Mark A. McLaughlin. “We believe the combined strength of Pacific Union with The Mark Company, the most outstanding brand in the marketing and sales of new-construction homes, will create a new force in residential and mixed-use development marketing and sales.”

Founded in 1997, The Mark Company specializes in providing top-tier marketing and sales support to new urban developments throughout the Western U.S. Besides a strong presence in the Bay Area, The Mark Company’s portfolio includes properties in Los Angeles, San Diego, Seattle, Las Vegas, Denver, and Dallas.

The Mark Company will continue to operate under its brand name, and the company’s structure will remain intact. The Mark Company President Alan Mark and Executive Vice President and Managing Principal Krysen Heathwood will lead the firm’s innovative team of professionals.

Mark and Heathwood will work closely with Hans Treuenfels and Doug Shaw, executive directors of Pacific Union Sales + Marketing, a business unit that specializes in selling new urban condominiums and homes throughout the West Coast. The acquisition reunites Treuenfels and Shaw with Mark, all of whom have a shared history at Pacific Union dating back to the early days of the company’s brand. Treuenfels and Shaw will assume the titles of principals of the Mark Company.

The acquisition further underscores Pacific Union’s commitment to elite performance and rapid growth. In April, REAL Trends ranked our firm as the ninth-largest residential real estate brokerages in the U.S. based on our 2014 sales volume of $6.75 billion. And for the second consecutive year, Pacific Union moved up the ranks of the Inc. 5000 list, which tracks the fastest-growing companies in the U.S. by revenue growth.