Preparing your home to show is not a matter of taste, but of strategy:
Is there anything that might be done that would result
in making you more money?
The question: Should a Seller should incur the cost of supplying property inspection reports — such as structural pest control inspections and the more general contractor’s inspection performed by a home-inspection specialist – to buyers prior to soliciting offers, part of what is typically called a buyer disclosure package? Though it is true that this cost is usually borne by a buyer subsequent to their offer being accepted, there are large advantages for the seller to do so for buyer’s review before any offers are made. Advantages that we believe far outweigh the additional costs.
In one of the largest, most complicated financial transactions of your life,
what exactly does a good real estate agent do when you’re selling your home?
Fair market value is that price a qualified, reasonably knowledgeable buyer will pay to a seller not under duress, after the property has been fully exposed to the market.
How buyers and sellers in San Francisco split the closing costs pertinent to the sale of real estate is ultimately decided in the purchase contract itself, but this list details how they are typically split in San Francisco County.
One of the first steps in designing an effective property marketing campaign is to analyze how buyers typically find the homes they purchase. It only makes sense to focus on those media and those efforts that grab the most eyeballs, generate the biggest response and create the greatest sense of urgency to see your home quickly—and write clean, strong offers. Ideally, one wants to orchestrate a multiple-offer scenario where motivated buyers compete with one another to buy your home—it is that situation or the perceived threat of that situation which generates the highest possible sales price.
Fair Market Value
Neither agents nor sellers determine a property’s market value: Fair market value is determined by that (highest) price a qualified, reasonably knowledgeable buyer is willing to pay at a specific point in time, after the home has been properly exposed to the market.
Selling residential real estate in the San Francisco Bay Area is a complicated financial transaction involving many important issues: home preparation, pricing and fair market value, comprehensive marketing across a wide variety of media, buyer profile and buyer qualifying, contract negotiation, showing the property, statutory disclosure of the property’s condition and circumstances, buyer due diligence, appraisal and financing and liability management. Doing these things well can make a huge difference in time and money.
1. Radius-mailing invitation to neighbors for 1st open house
2. Flyer delivery or email announcement to selected agents most likely to be working with buyers for your home (for 1st open house)
3. Alert Paragon agents, my client list and sphere of influence
What You Can’t Control
- The past: what you paid for your home at purchase
- The size, location and general amenities of your home
- General economic circumstances
- Local market conditions
“The key to selling your house for top dollar—even in a dismal market—is simple: Implement a broad-based advertising campaign to generate spirited buyer competition for your property.”
- House Selling for Dummies
The Listing Presentation Agenda:
- Your priorities, preferences, requirements & timeline for selling your home: how I can be of most help and service to you.
- My and Paragon’s qualifications and resources to achieve your goals.
- The likely buyer profile how to position your home accordingly
80% of home buyers in the United States now begin their search on the Internet.
25% buy a home they first see on the Internet.
All Paragon listings feature photography by a professional real estate photographer. The Paragon slideshow allows buyers to walk through the home from anywhere in the world.
Paragon listings are posted to hundreds of real estate listing websites – local, national, international – to maximize exposure to prospective buyers everywhere. Here are some of the most important sites:
“One crucial aspect of selling a house is correctly establishing its initial asking price. If a seller prices a house near its fair market value, the house usually sells quickly for top dollar. If, on the other hand, a seller grossly overprices a property, it tends to linger on the market…Ironically, instead of getting more money… [Over-pricing] usually stigmatizes a property and reduces the eventual sale price to less than it would have been with more realistic pricing.”
- House Selling for Dummies
Their home is usually one of my clients’ biggest financial assets. Its sale is typically one of the largest, most complicated and most emotional financial transactions of their lives. I take that responsibility very seriously.
As your agent, I have a fiduciary responsibility to protect your interests to the best of my ability.
Regardless of current market conditions, it has been shown time and time again that a well-prepared home will sell for a higher market price and in less time than unprepared properties.
Your home has just one chance to make a great first impression with each potential buyer!
Broadly speaking, statistics show that the sooner a property sells after going on market, the more it sells for. Per the chart above, those houses accepting offers within 30 days of going on market are still selling, on average, for over the asking price, while those which took over 100 days sold for only 88% of original list price.
As your agent and fiduciary representative, I will always serve and protect your interests above all others to the very best of my ability.